A new clothing store is coming to Over-the-Rhine this weekend.
Cincinnati native Ray Trimm is set to celebrate the grand opening of “E.V.R. (Exclusive, Vintage, Rare)” on 128 W. Liberty Street this weekend, after operating a similar business in Clifton for over 20 years.
“My passion for clothing started with my late brother, who founded the Hard Ta Knock Shoppe on Hopple Street,” Trimm said. “I initially began selling sneakers on eBay, but expanding into apparel felt like a meaningful way to honor his legacy. I love what I do, and opening a store in OTR’s growing retail district was the perfect opportunity to use my previous experience to grow my business.”
E.V.R. features a relaxed, welcoming atmosphere with clean, minimalist decor and neutral tones that allow the merchandise to take center stage. Alongside its curated selection of apparel and footwear, the boutique offers an array of accessories, including ballcaps, beanies, socks and jewelry, as well as vintage NBA and MLB jerseys that add a unique touch to its inventory.
It will feature established vintage and contemporary brands, creating a shopping experience that combines elevated streetwear, versatile office attire and unique everyday essentials. Additionally, E.V.R. offers a women’s couture for leather apparel and other imported fabrics, and has developed its own private label — creating original footwear designs and custom cut-and-sew headwear. The 889-square-foot storefront is part of the Willkommen development from Cincinnati Center City Development Corp. (3CDC).
“We’re encouraged to see OTR’s retail district continue to expand north of Liberty Street with a growing mix of businesses and experiences,” said 3CDC’s EVP of Civic & Commercial Space Activation, Christy Samad. “Since 3CDC began focusing its redevelopment efforts in north OTR, the area has welcomed an array of restaurants, boutiques and specialty retailers. E.V.R. is another great addition, complementing both Findlay Market and the neighborhood’s existing businesses while adding to the unique mix of offerings that make this district a destination. We’re excited to see the neighborhood continue to evolve alongside the forthcoming Findlay Community Hub.”
E.V.R. will officially open its doors to the public on Saturday at 12 p.m. Following the grand opening, the store will be open Wednesday to Sunday from 12 – 6 p.m. To learn more about E.V.R., check out the store’s official Instagram page.
