The Denver Post reported Thursday that Metromix, a series of entertainment websites owned by Enquirer parent Gannett Co., is closing its localized websites in seven cities.
Metromix is closing its website operations in Denver, Atlanta, Cleveland, Minneapolis, St. Louis, Tampa and Washington, D.C. Each of the markets is where Gannett owns a television station but not a newspaper.—-
"The decision was made because the business model did not prove to be effective in broadcast," the company said in a statement.
During the past two years, Gannett has announced it was ending the print version of Metromix in several cities that have Gannett-owned newspapers including Indianapolis and Nashville, along with similar but differently named weekly publications in Louisville and Lansing, Mich.
The Cincinnati Enquirer continues to publish a local version of Metromix here.
According to The Denver Post article by Joanne Ostrow, most of the Metromix operations nationally are “generally under-performing.”
Ostrow reports that the cities with Gannett-owned TV stations “will continue to feature 'Express' versions of Metromix, 'which are database driven and pull event data into the site from multiple sources as well as other entertainment information.'"
