United Dairy Farmers, Inc., and Grippo Foods, Inc., are teaming up for a collaboration that’s as unexpected as it is unmistakably Cincinnati.
The two hometown favorites are partnering to launch “Fun Food Crunch,” a limited-time Homemade Brand ice cream flavor inspired by Grippo’s as the original “Fun Food Company.”
Fun Food Crunch features a buttered-popcorn-flavored ice cream mixed with a barbecue-spiced caramel swirl and chocolatey, crunchy pretzel pieces for a sweet-and-salty treat.
While the pairing may surprise some at first glance, both companies say the collaboration is a natural fit. Together, the family-owned businesses represent nearly 200 years of serving Tri-State families.
“For more than eight decades, United Dairy Farmers and Grippo Foods have been part of what makes Cincinnati taste like home,” said CEO of United Dairy Farmers Michael Ahmed. “This collaboration brings together two hometown brands that share a commitment to quality, family values and creating products people love. Fun Food Crunch captures the spirit of both companies in a way that’s nostalgic, playful and uniquely Cincinnati.”
For Grippo’s, the partnership presented an opportunity to bring one of its signature flavors into an entirely new category.
“Grippo’s has always believed food should be fun, and that’s exactly what this collaboration is all about,” said Vice President of Sales for Grippo Foods, Inc. John Dourson, “Partnering with another family-owned Cincinnati institution like UDF and Homemade Brand allowed us to create something unexpected that honors our history while giving fans of both brands a new way to enjoy flavors they already know and love.”
Hitting stores the week of Aug. 16, Homemade Brand Fun Food Crunch will be available for a limited time in 16-ounce pints at Cincinnati-area Kroger stores and all 170-plus UDF retail locations, while supplies last.
