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Corporate Co-Opt of ‘Local’

[Multimedia show: Brian Madison of Madison's at Findlay Market discusses the "buy local" movement in Greater Cincinnati.] HSBC, one of the biggest banks on the planet, has taken to calling itself “the world’s local bank.” Winn-Dixie, a 500-outlet supermarket chain, recently launched a new ad campaign under the tagline, “Local flavor since 1956.” The International […]

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