One thing that I’ve learned on this trip is that the show’s promoter can often set the mood of an entire night. On this tour, we’ve been lucky enough to have several great promoters who know how to run things and take care of a band, which helps lead to a great show.
Our night in Milan did not have one of those types of promoters. Hell, to even call him a promoter is an insult to the concept of promotion. Let’s dive in a little bit and discuss just what potential promoters should and shouldn’t do when bands come a’callin.
First thing’s first — it’s always helpful to be at the venue by the scheduled get-in time. When bands like us arrive, we’ll generally have some questions for you about our lodging for the night, dinner, load-in and load-out logistics, etc. This is especially pertinent on tours like this due to the fact that we aren’t even from this continent; a little extra handholding is appreciated.
What you shouldn’t do is show up at the venue at 9 p.m. when load-in started at 6 p.m. and not even introduce yourself to anyone.
Second, please follow the agreed upon terms of the contract and make sure that the obligations you have are completed satisfactorily. On this tour, Valley of the Sun has two major requests in their contract: a hot meal every night (or a 15 Euro buyout) and accommodations after the show. These accommodations have varied from a promoter’s floor to nice hotels.
What a promoter shouldn’t do is tell the band that the guy who was supposed to set us up for the night didn’t show up and won’t answer any phone calls. And this definitely shouldn’t happen at 1 a.m. If it does happen, dig into that suit pocket and pull out some Euro to help alleviate the problem. Don’t leave with your girlfriend 10 minutes later and leave said band scrambling to find a place to sleep.
Also, the hot meal part of the contract. Now, we aren’t picky — we will eat just about anything you put in front of us. We’ve had all sorts of chow on this trip and most of it has been pretty awesome. When was the last time you had German cuisine made by an actual German national? Believe me when I say I can still taste that schnitzel.
What you shouldn’t do is cook up some cheap noodles, throw about a quarter of a can of tomato sauce on it and use that to feed two bands and their crew. Especially when the staff of the venue is clearly seen eating lasagna in the back room. That’s just rude.
The point I’m trying to make (yes, there really is a point) is that tour life filled with crazy circumstances that have to be adapted to and overcome. Sometimes things don’t go our way. Seldom does everything go off without a hitch. Rarely — only in Milan so far — have things gone completely down the shitter. But it’s amazing to me just how many moving parts go into a tour and if there’s one rusty cog, it can grind the whole machine to a stop.
In Milan, it was a horrid promoter, but it could easily be issues with transportation or miscommunication with management or the booking agents. There are logistical issues like getting the wrong merch at a pickup (which happened in Berlin) or the GPS could lead us astray. It’s amazing to me that it even works at all, to be honest.
So the next time you go see an amazing show featuring an out-of-town band — or even some locals — feel free to throw some kudos their way (and buy a shirt). But don’t neglect the guy sitting at the end of the bar who’s looking a little worn out either.
P.S. The picture of the delicious food and the hotel both come from our date in Pratteln, Switzerland. Thanks Z7!