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Cincinnati Agency Creates Taylor Swift-Inspired Ad Campaign for Dude Wipes Ahead of Super Bowl

'Who comes up with this $H!T?'

Feb 8, 2024 at 10:46 am

Taylor Swift is expected to attend Super Bowl LVIII immediately after her Feb. 10 "Eras" show in Tokyo, despite the 17-hour time difference between Tokyo and Las Vegas. Photos: Erik Drost and Cosmopolitan UK via Wikimedia Commons

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As if you couldn't get enough of Taylor Swift and Travis Kelce being dumped on everyone's timelines, capitalism has done it again.

A new ad campaign from Cincinnati-based creative marketing agency Curiosity has hit the Las Vegas strip ahead of Super Bowl LVIII at Allegiant Stadium, where Kelce will run his tight end for the Kansas City Chiefs whilst facing the San Francisco 49ers.

The ad is for Dude Wipes, an ass wipe brand meant to appeal to guys who have not yet discovered a wash cloth. The cheeky ads feature lyrics from Swift, Kelce's girlfriend, including, "If you're living in the Tortured TP Department, welcome to the Wet-Wiping Era" and "It's me. Hi. I'm the solution. It's Me. Not TP."

Curiosity posted about the ad on their Instagram, saying, "Who comes up with this $H!T?" with a photo of large digital ads on the Hilton Resorts World hotel in Vegas.

"We love a clean tight end, too," reads another slogan.

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Swift stands a chance to see the ads herself. The singer is expected to attend the big game immediately after her Feb. 10 "Eras" show in Tokyo, despite the 17-hour time difference between the two cities.