It’s pie szn, folks. And — as a recently released parody vid à la Frisch’s states — the pumpkin variety “tastes so good it makes a big boy cry.”
The music video release — featuring a pumpkin twist on Warrant’s 1990 hit song “Cherry Pie” — comes just in time for Thanksgiving Eve, when Frisch’s is expected to sell a total of 20,000 pies at its restaurants.
Big Boy has director David Lynch’s seal of approval. So it has to be damn fine, amiright? He’d be proud of this overall-sporting, pie-touting icon laying down sick dance moves (that are almost better than your dad attempting Fortnite moves) in the name of Midwestern diner glory.
Circling back, the song and video feature local musicians Dudley Taft — a touring Blues Rock guitarist — and vocalist Amy McFarland, who has been a part of several hometown acts, including The Blue Merchants and projects with local Jazz pianist Billy Larkin.
In case you haven’t noticed Frisch’s ads and signs harkening the return of their beloved pumpkin pie, it’s baaaaack. Made in small batches, the recipe is steeped in lore — the formula to this classic Thanksgiving snack is tightly guarded. All of the pies are made in Frisch’s Kitchen Commissary in Avondale.
If you want something a bit different, there’s also their Pumpkin Spice Caramel Cake, which is similar to their hot fudge cake but made with a spice cake base, layered in caramel sauce, nuzzled up to ice cream and topped with toasted pecans. New this year is Pumpkin Cheesecake which — according to a press release — broke a Frisch's record for specialty cheesecake sales. Which might explain why the company's mascot is so hype.
By the end of the holiday season, they hope to sell over one million slices of pumpkin stuff.
She’s my pumpkin pie, indeed. Feast on the video below.